Sprint PCS/Nextel has announced that it will be canceling subscriptions of customers (even LONGTIME customers) who have called customer service too much. I kid you not, they are sending out notices, giving subscribers a July 30th deadline. But as a consolation, they’re waiving the 150 dollar termination fee that would have been required had the customers backed out of a contract WILLINGLY. Oh, how nice of them. This whole fiasco is due to the cost of customer service, because each time someone calls, Sprint gets charged. And due to the fact that higher ups in the company feel that complaints towards the service, as well as people constantly calling in, were an indication that something wasn’t right. They feel that if they’re not satisfying customers, that they should just plain and simply go elsewhere for service. This is a move that will potentially hurt a company who is hurting for business. Sprint has changed they’re slogan more than Liz Taylor has changed husbands. The new slogan is : ‘Sprint…Power Up.’ This is an attempt to draw in a younger, more diverse crowd, who are internet saavy and who would want to subscribe to a company that’s becoming more web based in their phones and marketing ploys. One way they’re doing it, is to offer phones that have MP3 capabilities, as well as full web browsing (which is offered in the Mogul and Q, for instance). The UpStage music phone, by Samsung, is a step in the right direction. The phone is nearly as thin as a stick of gum, and has 2 sides. One is to play MP3s and music on, the other side is a keypad that’s used to dial out. Nice concept, and very appealing. But if Sprint wants to survive, they need to come out with better phones, and more of a variety. I happend to stop into a random store in New York not too long ago, and was dissapointed to see that they only had 8 phones along the wall being showcased. I didn’t have much to choose from, and indeed, I walked out unsatisfied. It seems they offer no incentives or great deals and discounts to existing customers. It seems that once they reel you in with the initial cheap phone, they’ve got you. And you also have to resign with them for a 2 year contract in order to get the rebate on a new phone. Yes, I feel the love, um, I mean hate. Almost feels like knowingly walking into a bad marriage. Wait, is that wrong of me? OK, didn’t think so.

I ‘UpStage’ all the other phones.

We don’t like you either.